Letters to Leaders: Four - Play Your Game

Hello, leaders.

Momentum is a recurring theme from our conversation about all the respective businesses you lead. From new identities and names to overhauling product and service offerings, Calm Capital’s companies are making a lot of waves in the areas of “product” (read  “service if more relevant) and “marketing.” This is a good thing! You’re on strategy and beginning to see some bright spots.

But how do you hold the tension between focusing on what the customer  (read “client” if more relevant) needs and differentiating yourself in the markets you’re entering and in?

It’s a lot of context-switching, I know!